Veteran William Hall and his wife Aregia waved an American flag outside the arena Thursday with a sign reading, "Spokane Arena insults veterans!"
The Spokesman-Review reports commenters on the arena's Facebook page called the renaming disrespectful.
Arena General Manager Matt Gibson said the name change was intended to draw attention to the Oct. 6 concert and show tour promoters Spokane was serious. He says the arena has to fight hard for big shows.
After the concert the arena will go back to the veterans name.