'It's neat that people are rocking their grandpa's style'

EUGENE, Ore. -- Local bargain stores and re-sale shops have said that they've seen an increase in traffic over the past few years, but have they also become "cool"?

As Seattle-born Macklemore puts it in the hit song "Thrift Shop", second-hand stores have gotten a whole new image.

Macklemore's song hit number one on Billboard's Hot 100 -- and the music video has over 73 million views on Youtube.

"I'm gonna pop some tags, only got 20 dollars in my pocket. I'm hunting, looking for a come-up," Macklemore rhymes in the song.

With all the buzz surrounding the single, Rhonda Blackstone at Value Village said that some of their customers could have been influenced by the lyrics.

"Our business is growing year over year which is fantastic and what we're seeing a lot of is there's a whole broad spectrum of people coming in and shopping with us now it's amazing. From students to professionals, fashionistas," said Blackstone.

From funky to fine, there are plenty of deals that save dollars for the die-hard shoppers like Marsha Vikor.

"Almost every day I'm here unfortunately my husband doesn't like it," laughed Vikor.

After watching the "Thrift Shop" music video, Vikor said that the song gives bargain hunting a whole new image.

"It makes it exciting, definitely exciting," Vikor said.

The song references style trends in the youth culture. As Macklemore puts it, "I'ma take your grandpa's style, I'ma take your grandpa's style."

Janelle Derven with Buffalo Exchange said that she's glad that thrift shopping is no longer seen as just for people who can't afford to shop at department stores and boutiques.

"I think it's fun and I'm glad that it's popular. It's neat that people are rocking their grandpa's style and things like that," Derven said.

So as long as you have those 20 dollars in your pocket -- you can find that special something no one else has.

It is hard to tell if Macklemore's song actually boosted sales or has something to do with the popularity of thrift shops, but many feel it makes bargain shopping look a little bit cooler.

Warning: The linked music video for "Thrift Shop" contains profanity