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Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?

by PETER PRENGAMAN | Associated Press

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A single-use cup undergoes a rigidity test at the Tryer Center at Starbucks headquarters, Wednesday, June 28, 2023, in Seattle. (AP Photo/Lindsey Wasson)
Different kind of reusable cups are displayed at an Arizona State University Starbucks shop Wednesday, June 7, 2023, in Tempe, Ariz. At the Arizona State store, if customers don't bring their own cup, they are given a reusable plastic one with a Starbucks logo. If they bring it back, they get $1 off, just like customers who bring their own. (AP Photo/Ross D. Franklin)
FILE - The logo on a sign outside the Starbucks coffee shop, March 14, 2022, in Londonderry, N.H. Starbucks plans to spend $450 million next year to make its North American stores more efficient and less complex. The company also said it plans to open 2,000 net new stores in the U.S. by 2025. The emphasis will be on meeting the growing demand for drive-thru and delivery. Starbucks recently saw the best week in its 51-year history when it introduced its latest fall drinks. But it says stores need better equipment to make drinks more quickly. Among the things driving the revamp is an ongoing unionization effort, which Starbucks opposes. More than 230 U.S. stores have voted to unionize since late last year. (AP Photo/Charles Krupa, file)
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A single-use cup undergoes a rigidity test at the Tryer Center at Starbucks headquarters, Wednesday, June 28, 2023, in Seattle. (AP Photo/Lindsey Wasson)
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